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In the famous words of David Ogilvy, the Madison Avenue advertising guru... Half the money I spend on advertising is wasted, and the trouble is I don't know which half... Our mission is to help you find out which half...

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The Rebel City Tour of Cork - featured on the PJ Coogan Show on 96FM. Listen to our 6 min interview here. The Story Behind The Tour. The Rebel City Tour of Cork is a passion project of mine. A marriage of tech. and history; my 2 great loves. The goal of the tour is to bring visitors from all over the ...

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Suppose you are reading this as a relative Google Ads newbie. Don't worry; we'll talk you through the simple checks to understand how your website is performing concerning Google Ads and other metrics. While you may have an agency or an in-house team who takes care of your website and Google Ads account, it never hurts to be able to monitor them both yourself from time to time. Our checklist will help you find the essential info. With screenshots and web addresses to check and test your web presence.

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Although, Google Ads is one of the most effective forms of advertising out there. Google Ads does take a good degree of skill and time - if you want to see a return on investment. What are Google Ads Exactly? At the heart of Google Ads is the Google machine learning algorithm. This is a software program that matches your Google ads with the users most likely to click on them. Google has many, many ways of judging whether a user might click on your ad. Eg...

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Google optimization is a long-term process in the Search Engine Ranking Game. And is the question on the tip of every business owner's lips; How do I improve my Google optimization? Anyway, my first experience with Search Engine Optimization was way back in 2003 when I ran a small recruitment business in South Korea. Back then all it took to rank number 1 on Google was a keyword-rich domain name and some keyword-stuffed c...

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Intro Wondering how page speed optimization can help with SEO? Ever since Google introduced mobile-first page indexing. Page speed has become a top priority for web devs and marketers alike on the net. Especially since large websites stand to lose millions of Euros or more for every fraction of a second their website takes to download. Don't forget to check out our

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