This is a guide to assist you to market your small Irish business online. We’ll cover some growth hack techniques that may be of interest to both newbies and more advanced online sellers.
Some of the most effective online marketing channels can also be some of the easiest to implement. However, if you are serious about marketing your business online.
You will either have to put in the hours of learning/doing or alternatively you could find a professional to do it for you.
Here are 8 elements of online marketing you should cover as quickly as possible to get your digital marketing campaign up and running.
#1 Website/Logo design matter.
First things first. Your website/logo design determines your customer’s first impression of your business.
Most people would prefer to see a beautifully designed site as opposed to something plain and simple. A great website builds trust with your audience.
And is a great way to market your small Irish business.
#2 Your website should load quickly and be responsive.
40 percent of people abandon a website that takes more than three seconds to load.
The majority of mobile internet users abandon a website if it takes longer than 3 seconds to fully load. Also, many mobile sites – if designed/programmed poorly – will have an uncomfortable amount of ‘jumping’ as the browser tries to render the page correctly.
47% of users expect desktop sites to load in 2 seconds or less. You can test how quick your website loads by clicking here.
Code optimization, page caching and faster servers can all help with loading times. If your page loads take more than 3 seconds. Then you might want to speak to a professional developer.
#3 Start Email Marketing.
Did you know that email marketing generally gives a return on investment of x44 times investment spend? If you don’t already do email marketing then you might want to start thinking about starting.
Embed an email sign up sheet on your site and start collecting those subscriptions straight away. Alternatively, you could start with sales magnets such as a free e-book, or special discount for an email address.
Remember to add value to the user experience. Whether you email customers monthly or weekly, be sure not to spam or oversell. Market by starting a conversation with your customers. Rather than at your customers is a great way to market your small Irish business.
#4 Analytics: know your data.
Whether you’re building a customer persona for your social media marketing campaign. Or you’re monitoring your Return On Ad Spend. The important part of analytics is to focus your attention on the customer’s journey.
How customers go from noticing your brand, to subscribing, to making a purchase and eventually becoming a brand evangelist.
Can you tie your analytics back to Return On Investment (ROI)? Do you ignore vanity metrics‘ that don’t contribute to the bottom line? When analyzing traffic, segment your traffic by source eg. organic, paid, referral, social and direct.
Analytics should tell you which pages on your site attract the most visitors, which actions visitors are taking on your site, where your visitors are dropping off and opportunities to enhance the various stages of the customer’s journey eg. Awareness, Consideration, Decision, Retention and Advocacy.
#5 Start a Blog.
Blogging is one of the least expensive ways to get your brand in front of an audience and influencers. The more content a consumer reads on your site, the more likely they are to trust you and make a purchase down the line. And will ultimately help you market your small Irish business.
Today’s customers go straight to the web in order to find information well before they ever consider making a purchase. It’s important once you start a blog, to update it regularly with new posts with informative content.
#6 Conduct Experiments.
Don’t be afraid to change things around on your site. Does your email subscription form need to be changed, from the bottom of your page to the top? Can you change your email subject lines?
True growth hacking means constantly conducting experiments on your site (and in your social media presence). Little differences can make a big difference so get stuck in.
Confidence is contagious. So is lack of confidence.
#7 Be a (shameless) Self-Promoter Of Your Small Irish Business.
In order to get your brand name out there, you’ll have to work tirelessly at self-promotion. Get out there and ask for strategic backlinks for your business. Also, try to guest post on influencer’s websites.
Visit online communities and forums and start posting helpful advice on them. Relationships are one of the most valuable currencies in growth hacking.
#8 Partner With A Company That Complements You.
No man/woman is an island. Sometimes the best way to increase brand recognition or the bottom line is to partner with other companies that complement your business.
In your marketing efforts don’t forget to point users to others that already love your brand. This social proof is just as powerful as customer testimonials in attracting new users/customers.
Competition is everywhere and today, consumers have more choices than ever before. They choose who they want to interact with on social media and who they trust/subscribe/purchase from on the Internet.
It’s your job to create quality, informative content that keeps users coming back. Creates brand evangelists and helps customers on their buyers journey.
Maybe you’d like to share some of the growth hack techniques that have worked for you in the past?