Drive growth for a leisure brand with a Google Ads campaign. Create a framework whereby we could continually set, monitor, and improve on SMART goals.
We created an event tracking framework using Google Tag Manager to measure all the Key Performance Indicators for this brand, including contact form submissions, video views, subscriptions etc.
We developed online 24/7, real-time dashboards to visualize data from Google Analytics to help the client monitor, set goals and make continual adjustments.
Then, through a process of continual experimentation and gradual improvement. We halved the Cost Per Click on the Google Ads account.
We also created several other improvements on the Google Ads account. Including improving the copy, developing new landing pages, and optimizing landing page speed by 45%.
Overall, we improved the performance on this Google Ads account for the client by over 30%.
By improving page speed, boosting Quality Score and improving the ad copy, we were able to help the client reach, then exceed their quarterly marketing goals.