8 Essential WordPress Plugins For Your Small Business Website.

So without further ado, we’ll pick the top 8 WordPress plugins that your small business website will need to get started. By installing and configuring these plugins you will get a head-start on the competition and run a more streamlined WordPress website than others in your niche.

hahamarketing-form2text-logo
Hahamarketing.com Form2Text WordPress Software Plugin

1. Form2Text WordPress Plugin By Hahamarketing.com

The Hahamarketing.com Form2Text plugin is an easy win for any online business running WordPress. After all, it costs you nothing to be the first to respond to customer leads from your website. And the stats show that it is one of the biggest factors in closing leads to customers.

If you’re not familiar with Form2Text, it works by text messaging your phone whenever someone fills out a contact form on your website. It’s easy to use, comes with direct support and bespoke roll out is available.

For more info on Form2Text please go here. Also, make sure you use the Form2Text Calculated Spreadsheet which helps you calculate your lead response times and the number of times you check your email daily.

Yoast SEO WordPress Plugin Software

2. Yoast SEO

Yoast SEO helps you get more search engine traffic to your website. It does this by helping you with on-page and technical SEO work. Such as getting your content keyword density just right and creating a compelling meta descritpion.

Don’t forget to also install Yoast Local SEO if you get local traffic and customers to your business or website.

Yoast also has a great tutorial and exam facility where you can train yourself on the Yoast products. Certainly a must try.

WordPress WooCommerce Software Plugin

3. WooCommerce ECommerce Plugin.

WooCommerce is the world’s most popular eCommerce platform and runs on WordPress. Not only is it free and easy to install and configure. But it also interfaces with payment gateways such as Paypal and Stripe.

If you are running a WordPress website and want to start selling online. Then WooCommerce is your best bet.

The WooCommerce community is large and helpful to newbies. You can sell both physical and digital goods. It also has product variations, custom configurations, instant downloads, and affiliate items.

Bookings, memberships, subscriptions, and dynamic pricing rules are also possible.

Wordfence WordPress Security Plugin

4. Wordfence Security

Wordfence Security is a WordPress Application Firewall (WAF) that keeps your WordPress site free from a whole host of malware, sql injection attacks, brute force attacks and malicious traffic IP’s.

Wordfence is one of the most comprehensive WordPress security solutions available. Since getting your site hacked can lead to a Google manual action or penalty.

Which could include a removal of your website from the Google index. It’s important to have one WAF installed on your site. More than one WAF though can lead to complications as each plugin begins to step on each others toes, so to speak.

It’s best to install just one WAF. And that WAF should be Wordfence Security in our opinion.

Updraft Plus WordPress Software Plugin

5. Updraft Plus Backup Software

Every webmaster should know that it’s essential to have regular and consistent backups of your website. Depending on your website type, a 24 hour backup schedule is advised.

However if you have alot of User Generated Content (UGC) or you update your site often. Then you should back up more often.

Updraft Plus is the most popular backup plugin available for WordPress and comes with a one click restore feature. Which will restore your WordPress site from backup with the click of a button. Life saver.

Akismet Anti-Spam WordPress Plugin

6. Akismet Spam Protection

Not only is spam annoying and a waste of your time and resources. It can also lead to your site slipping in the search engine rankings when it’s noticed by search engines such as Google and Bing.

Akismet monitors your blog comments and blocks spam comments from bad actors and spam bots which troll the Internet looking for WordPress blogs to comment on.

Google Site Kit For WordPress

7. Site Kit By Google

Site Kit By Google is Google’s attempt to join the WordPress bandwagon and make all of it’s tools available to WordPress users without having to go through a laborious installation, configuration and monitoring process.

If you just want some basic statistics on how your website is doing in Google. Then Site Key is the answer. It interfaces with Google Ads, Google Search Console and Google Analytics.

Mailchimp WordPress Plugin

8. MailChimp

Mailchimp is one of the best and easiest ways of building an email subscriber list with your WordPress website.

Simply sign up to Mailchimp. Then install and configure the Mailchimp plugin. And start your very own email marketing campaign.

Mailchimp is free initially until you reach the threshold of number of subscribers. Then it’s a paid model.

Signing Off

So these are a pick of my top 8 WordPress software plugins for your small business site. What are your favorite plugins for your business WordPress website?

Let us know what works for your business and I can include the best choices in our list maybe. Any other WordPress plugin tips that you’d like to share?

6 Of The Best WordPress Software Plugins To Improve Your Lead Response Times.

Being the first to respond to leads is free. And since the majority of customers on the web shop around for services. With 78% of customers going with the first responder. It makes sense to optimize your lead response time process.

If you are serious about maximizing your online potential through improving your customer response time. Make sure to get your free copy of the Form2Text Calculated Spreadsheet.

Which you can use to gain a full picture of how your speed-to-lead software is benefiting your business. Along with calculated graphs and charts that’ll track your speed-to-lead progress over time and an email checking counter.

It’s built with Form2Text in mind, but can be used with any speed-to-lead software solution.

Also, don’t forget to take the Lead Response Time Test to see how long it takes your business to respond to customer leads. It just takes one minute. Want to find out how much you are losing every minute you don’t respond to a customer query?

Try the Lead Response Cost Estimator Tool. It too only takes a minute and is so worth it for your business.

Selection Of Speed To Lead Software For WordPress

So let’s dive right in then. We’ll have a look at some of the best speed to lead software out there for WordPress.

Note: software that integrates with WordPress is generally called a plugin. So that’s what we’ll be calling these pieces of software in this blog post.

form2text wordpress software logo hahamarketing.com
Form2Text Lead Response Software by Hahamarketing.com

1. Form2Text by Hahamarketing.com

Hahamarketing.com’s very own custom developed WordPress plugin (software). We developed this piece of lead response time software because we were tired of constantly missing out on leads that went to competitors that responded more quickly.

Form2Text works by sending an SMS message to your phone whenever someone submits a contact form on your WordPress website.

It also comes with a Math Spam Captcha to halt those nasty spam messages and save you time. It even features a privacy mode so your messages can stay off third party servers.

What’s more, it’s free to download and install. It comes with direct support. It’s easy to use. Bespoke rollout is available.

Live Call Callback Plugin

2. Live Call: Callback Plugin For WordPress.

Live Call is a plugin for WordPress that allows your customers/leads to contact you immediately by phone.

It works like this – a customer comes to your website. Enters his name in the Live Call widget. Then gets connected with someone on your sales team automatically by phone.

LiveCall also comes with a call back scheduler. An exit intent popup that’ll appear if a visitor to your site appears to be leaving your website.

Overall, if you have someone available to talk on an immediate basis. Then Live Call is definitely a good option. However if you do alot of international business and don’t have a 24/7 sales staff you might run into issues.

Chat Bot WordPress Software

3. ChatBot For WordPress.

ChatBot for WordPress is a simple, light-weight, programmable chatbot that won’t slow down your website. You can interact with your customers 24/7 using this plugin.

ChatBot is designed to be easy to use and doesn’t require any technical knowledge to use

However ChatBot, like any conversation bot. Does have its drawbacks. Some customers just don’t like talking to bots. Plus it can take some time to configure and finesse correctly for your customer interactions.

Real Time Statistics WordPress Plugin

4. Visitor Real Time Statistics

If you are a local business with local customers. Especially if you are a brick and mortar business with no online ecommerce facility. Then it’ll pay to know exactly where your customers are coming from.

Visitor Real Time Statistics can help you discover which of your customers come from your local area and doesn’t require the applied knowledge of a heavy weight tool like Google Analytics.

If however you sell internationally and have customers from other countries. Knowing which of your customers are locals won’t help much.

Also, it’s harder for systems such as these to track Desktop locations because many of the Internet Service Providers terminate the Internet connections far away from where the customers are actually living.

Appointment Hour Booking Software

5. Appointment Hour Booking WordPress Plugin.

The Appointment Hour Booking plugin for WordPress allows your customers to schedule an appointment to meet you or one of your sales staff at a time that suits both of you.

This plugin allows you to define opening hours, services type, price and duration and can come in handy if you are advertising to locals who want to see a real live person before making a purchasing decision.

The only problem is though unless you are specifically advertising and targeting local traffic. Or you are willing to travel great distances to sell your services. The Appointment Hour Booking software isn’t suitable.

Hubspot CRM Software Plugin WordPress
HubSpot CRM Software For WordPress

6. HubSpot – CRM, Email Marketing, Live Chat, Forms & Analytics

Last but not least we come to the Customer Relationship Management (CRM) WordPress plugin from Hubspot. This tool is a one size fits all affair. Integrating your WordPress site with the Hubspot CRM.

It does email marketing, live video and text chat, web forms and even provides analytics. It’s free to download and install.

For businesses familiar with Hubspot, this plugin is essential for integrating the CRM with your businesses WordPress site. The only issue is however is that the tool can get expensive to users for certain essential features.

Although using a CRM is something we’d recommend for your business. The Hubspot charges can add up for a smaller enterprise.

Finally,

So there you have it. 6 of the best, free tools to use to dramatically improve your speed to lead response times from your WordPress site.

Do you have any experience with these tools? We’d be happy to hear your thoughts. Let us know how you handle customer response processes in your business. What is your average lead response time ?

The Ultimate Guide To Improving Lead Response Time For Your Small Business Running WordPress.

The Problem

So you put in the hard work. Getting your name out there. You are investing in advertising, marketing and all the rest. Leads are contacting you. Only you’re falling at the last hurdle. Your competitors are stealing your leads because they respond quickly. Whereas you are busy working with the customers you have already so you’re missing out.

The odds of contacting a lead if called in 5 minutes versus 30 minutes drop 100 times.

Lead Response Management Study

Let’s take Tom. He’s an accountant from Cork. His business is growing year-on-year and he’s gotten to the stage where he can invest in Google and Facebook ads. Tom also has a website – from which he gets enquiries from customers/leads online. Tom works mostly in the Business-To-Business sector.

After all, the website was expensive. But turned out to be an investment in his business. It’s where the people who click on the Google Ads and Facebook Ads end up. And is Tom’s most effective marketing channel.

Tom spends the day balancing the books for his clients. Some say his work is boring, but Tom doesn’t mind. He finds it stimulating and doesn’t have a moment to lose during the hours of 9-5 Mon-Fri.

Tom can’t be checking his email every few minutes because he’s busy taking care of his existing customers. The problem is though, Tom finds that many of his leads go with the first accountant that offers them a free consultation online or over the phone.

Tom can’t afford a secretary like his bigger competitors. And doesn’t have the time to respond to emails like less-busy competitors of his own size. Time is Tom’s most valuable resource. After all the bank loan Tom took out isn’t going to pay for itself.

Flushing Money Down The Drain

Flushing Money Down The Drain

Since Tom spends hundreds of Euros every week on Facebook and Google ads. Yet he has an average lead response time of well over an hour. Tom is essentially flushing his advertising budget down the drain.

Unless Tom can get his response time down to 5 minutes or less. He is doing himself a major disservice. And is not helping his cash flow situation one bit.

The Kicker

So what can Tom do to fix his problem? He’s tried a number of solutions already but has found them either so intrusive that they break his concentration and workflow.

Or else he has encountered solutions that don’t work because they share confidential financial information with third-party computers which doesn’t comply with GDPR regulations. Still, more fixes fail to stop spam and so he gets bombarded with marketing messages all the time.

Tom also has a special contact form with a menu whereby the customer picks the service they are inquiring about and fills out their information first. Tom wants to know why and not just who is contacting him.

Possible Solutions

So Tom wants to save time, slash lead response time, preserve his concentration and workflow and develop a bespoke rollout that fits the software directly to his site. He needs an easy to use piece of software and would like to avoid having to wait while newbie support staff consult their boss on simple questions.

Facebook Messenger Chat App

1. Facebook Messenger

Facebook messenger is certainly one solution to Tom’s problem. Not only is it easy to use, but it comes with its own mobile app that means Tom can get notified of messages on his phone. What’s more, you can program a chatbot into Facebook Messenger to answer simple questions and take information from customers.

The major problem with Facebook Messenger is that it’s not private. So is unsuitable for confidential information. Also many people won’t use Facebook Messenger because they know that all too often they’ll end up talking to a chat bot. Chat bots are not only impersonal, but take time to finesse, program and install.

At over 120MB the Facebook Messenger App is too big for many phones.

Email Automation

2. Email Automation

The best thing about email automation is that it’s free. It’s also relatively easy to set up and doesn’t require a lot of support. You can respond to customer leads in minutes without breaking your workflow.

One problem with automated email responses though, is that they are canned responses. They aren’t personalized for the most part. They are also one-size-fits-all and are difficult to configure if you want different responses to different inquiries.

They also aren’t great at converting leads to customers. And because much of your email from your website is bot-spam. It doesn’t look good to your mail provider that you are constantly emailing spam addresses.

Customer Relationship Management Software

3. Customer Relationship Management (CRM) Software

Customer Relationship Management software is great for capturing email addresses and telephone numbers and assisting you in turning leads into customers. It keeps track of contacts, provides template sales emails and generally keeps track of your sales performance.

CRM software however can be an added expense for a small business. Especially if you use it infrequently. Plus you have to check your CRM database regularly.

There are also privacy issues and with a large number of businesses using CRM software, it’s tough to make the advantage count.

Hahamarketing Telephone Marketing

4. Telephone

Google recommends you display your telephone contact details prominently on your website. Many customers like to be able to talk on the phone. The personal contact and instant communication is great for closing leads.

The problem with the telephone though, is many prospects aren’t ready yet to enter your sales funnel. They want basic information and for that, they want to communicate over email only.

Many customers fear the hard sell tactics of having a telephone conversation with a business owner and/or salesperson. Especially one that now has their telephone number in their database.

Form2Text WordPress Software from Hahamarketing.com

5. Form2Text WordPress Software

Last but not least is the Form2Text WordPress website software. Not only does it have a Math Captcha Spam filter for stopping all those spam messages. But it also has a privacy mode setting for confidential information.

Gone will be the days of checking email every 30 minutes. Breaking your concentration and workflow. You’ll be able to slash your lead response time and convert more leads into customers from your website.

Form2Text works by sending an SMS to your phone whenever someone submits a contact form on your website.

It’s easy to use, has direct support and comes with bespoke rollout so you can integrate extra functionality and features based on your website lead process. What’s more, the Form2Text WordPress plugin is free to download and install.

Final Thoughts

Whichever solution works best for you. The statistics show that you need to have a method of cutting your lead response to 5 minutes or less. Whether you get most of your traffic from Google organically or you pay for Google/Facebook/LinkedIn ads.

You can save both time and money while eliminating waste by having a process in place to optimize your lead response times.

How Can My Small Irish Business Survive COVID-19?

These are testing times. Bringing heaps of trouble. Here we’ll look at helping your small, Irish business survive COVID. Most have been forced to close their business down or reduce their service capacity. It is still unknown as to when the coronavirus pandemic will subside. The future, at the moment, doesn’t look good for small businesses, that’s for sure.

But, is there a way these companies can save or generate revenue during COVID-19? In this post, we are going to discuss exactly that. We have found five important ways SMEs can use to keep winning despite the coronavirus outbreak.

5 Useful Tips For Small Businesses During COVID-19

There’s a lot that can be done to keep generating revenue for your busine

1. Get Online To Help Your Small, Irish Business Survive COVID.

If you have always been thinking about moving your business online, this is the perfect time to do it. There are a number of compelling reasons why you should not let this moment pass.

First, people’s attention is moving towards the Internet. It’s where they spend a huge percentage of their time. This shift will slowly tilt against the brick and mortar businesses over time. Even after the pandemic is over. The Internet is the future and you should be ready for it. 

Second, the overhead costs of running an online business is far less than that of running a physical store. You have fewer resources to manage and more of your time can be spent on growing your business. 

Third, COVID-19. People are afraid to get out of their houses. They still have access to the Internet. They can use it to get the products and services they want. If your business is not online, your Internet-savvy competitor will win.

There’s nothing much you have to do to move your business online. All you need is a business website with all the important features like product pages, virtual carts, payment integrations, SSL certificates, etc. A website design and development expert can help you with this.

2. Don’t Stop Advertising Online

Have you been advertising online but gave up because of COVID-19? Well, you should rethink your strategy. You have a great opportunity to attract an entirely new user base for your business. Ultimately helping your Irish business survive COVID.

Pressing hard on marketing during the pandemic, making the audience know that you care about them, can go a long way in creating a healthy customer-business relationship. Many companies, like Dominos, are doing it by providing a zero-contact delivery. 

Promoting this very ‘update’ in your services shows that you care. This is the perfect time to market your services and build an audience to reap its reward for years to come. The quarantine will be over one day, for sure. 

Therefore, spending money NOW to attract an audience will help you gain more revenue AFTER the quarantine is over. 

3. Content Creation for Communication

Once you have a website developed, you can add a blog section to it. The purpose of adding a blog on your website is simple. Your potential customers are looking for solutions to their problems on the Internet. 

When they search on Google, and your website ranks on the SERP (Search Engine Result Page). You automatically form a great impression on your potential customers. On top of that, if they click on your link and find your post really helpful, they will be much more likely to do business with you. 

By writing blog posts and optimizing it for search engines using the latest SEO techniques, you can really boost your brand’s online presence. Make sure you hire an expert blog post writer for your website because the content is going to reflect who you are.

Creating blog posts and doing SEO for your website will eventually help you lower your ad spend on paid advertising. Thus, it can really help you save a lot of money during COVID-19.

4. Get Active on Social Media

Did you know that there are almost 3.8 billion people on social media? Well, we are quite certain that your target audience is also on social media. This is the perfect time to attract the attention of your target audience on popular social media channels like Facebook, Twitter, Instagram, and more. 

How can you do that? You can do it by creating content. Designing social media posts, videos, and graphics that show how much you care about your followers will definitely help your brand to get closer to them during these tough times. 

You can also go live on these social media channels and express your opinions and announce what you are up to during the quarantine. Doing this will make you look authentic and people will want to do business with you and stay loyal. 

5. Make a Shift in Branding

There has to be a complete shift in your branding strategies for your business. The COVID-19 outbreak has made businesses temporarily change their branding to show that they support the people in their quest to contain the outbreak.

People are always keen on doing business with brands that show solidarity with their followers. Such brands are relatable to the public and thus they attract more business and revenue.

Hiring a branding expert and utilizing this time to create a relatable brand should be your top priority. It will not make you spend much. But will ensure great returns. Also, make sure you couple your branding shift with exceptional content as well.

Wrapping Up 

There you have it. We have mentioned some of the best ways you can save and also generate revenue to help your Irish business survive COVID. These are tough times and we highly recommend making sure that all your employees are safe and healthy.

We wish you all the very best for your future. Since you are here, don’t forget to subscribe to our weekly newsletter as we bring all the latest updates from the world of online marketing and web development. Thanks.

Google My Business Profile | Login And Claiming

Want to get ranked in the top 3 local listings on Google and have your business info listed on your Google My Business local profile…?

Study: 56% of Local Retailers Haven’t Claimed their Google My Business Listing …

Study: 56% of Local Retailers

We’ll go through how to improve your ranking in the Google ‘local pack‘. Of course, ranking in the Google Search Engine Results Page (SERP). Or in other words the organic listings.

Can take much longer and generally is a combination of sweat, backlink building, keyword analysis, meta-descriptions, headers, and anchor text. But that’s for another day and another blog post.

What is the Google ‘local pack’ on Google My Business?

Google Local Pack for ‘Dog Grooming Cork Douglas’

This is the Google ‘local pack’ and to utilize it fully, you’ll usually need to claim your Google My Business profile. If you haven’t claimed your business already,

it’s about time you do it now. Not only does this prevent someone else from claiming your business and uploading false/malicious data or answering the questions about your business incorrectly.

But it’s also an excellent way of getting on the first page of Google and having people review your products/services.

The chances are pretty high that your business already appears on Google My Business and that it’s either managed by you, or else it’s maintained by Google and the search community.

Remember no-one knows more about your business than you do. That’s why it’s important to claim your business with Google My Business.

What are the benefits of Google My Business?

Here are just some of the many benefits of claiming your Google My Business listing…

  • List your website, phone number, opening hours and location for Google searchers to see.
  • Draw in new customers with pictures of your services or products. Add as many pictures or videos as you want.
  • Start a conversation about your business. Get notified immediately when someone posts a review of your business with the Google My Business mobile app.
  • Find out how many people are searching for your business or clicking on your products with Google My Business Insights.

Let’s get started …

An Irish small business guide to Google My Business

To claim your Google My Business listing simply follow these 5 steps…

Step 1: Sign in to your Google Account, or create one. Sign into Google My Business. Then, click Next. Sign up with your business email domain since this account will be for your business eg. myname@MyBusiness.com.

Step 2: Enter your business’ or chain’s physical address. You may also be asked to position a marker on the location of your chain’s branch on a map.

If your business doesn’t have a physical location but works in a service area, you can list the area instead. Then, click Next. 

Make sure your details are correct, as any incorrect details might cause ranking issues in Google My Business.

Step 3: Search for and select a business category. You can also choose a more specific category as appropriate. Then, click Next.

Step 4: Enter a phone number and website URL for your chain, and click Finish. Then select a verification option.

Step 5: Once registered Google will send a physical postcard to your registered address. This will usually arrive within 14 days. Some businesses will receive an automated phone call or even an email instead.

Use the supplied code to verify your business in Google My Business.

Conclusion

Finally, remember in order to claim your business, you’ll have to be logged into your Google account. The account you’re logged into will be the controlling account for your Google My Business listing.

Also, try downloading the Google My Business app to get updates on when people leave reviews or ask questions on your Google My Business profile.

For information on optimizing your Google My Business listing. To climb to the top 3 in the local pack. Contact us and we can help. Or alternatively, read our other blog post on Optimizing your Google My Business Listing.

Market Your Small Irish Business Online

This is a guide to assist you to market your small Irish business online. We’ll cover some growth hack techniques that may be of interest to both newbies and more advanced online sellers.

Some of the most effective online marketing channels can also be some of the easiest to implement. However, if you are serious about marketing your business online.

You will either have to put in the hours of learning/doing or alternatively you could find a professional to do it for you.

Here are 8 elements of online marketing you should cover as quickly as possible to get your digital marketing campaign up and running.

digital-marketing-cork-hahamarketing
Hahamarketing Online Tips for Irish SME’s

#1 Website/Logo design matter.

First things first. Your website/logo design determines your customer’s first impression of your business.

Most people would prefer to see a beautifully designed site as opposed to something plain and simple. A great website builds trust with your audience.

And is a great way to market your small Irish business.

#2 Your website should load quickly and be responsive.

40 percent of people abandon a website that takes more than three seconds to load.

Kissmetrics

The majority of mobile internet users abandon a website if it takes longer than 3 seconds to fully load. Also, many mobile sites – if designed/programmed poorly – will have an uncomfortable amount of ‘jumping’ as the browser tries to render the page correctly.

47% of users expect desktop sites to load in 2 seconds or less.   You can test how quick your website loads by clicking here.

Code optimization, page caching and faster servers can all help with loading times. If your page loads take more than 3 seconds. Then you might want to speak to a professional developer.

#3 Start Email Marketing.

Did you know that email marketing generally gives a return on investment of x44 times investment spend? If you don’t already do email marketing then you might want to start thinking about starting.

Embed an email sign up sheet on your site and start collecting those subscriptions straight away. Alternatively, you could start with sales magnets such as a free e-book, or special discount for an email address.

Remember to add value to the user experience. Whether you email customers monthly or weekly, be sure not to spam or oversell. Market by starting a conversation with your customers. Rather than at your customers is a great way to market your small Irish business.

#4 Analytics: know your data.

Whether you’re building a customer persona for your social media marketing campaign. Or you’re monitoring your Return On Ad Spend. The important part of analytics is to focus your attention on the customer’s journey.

How customers go from noticing your brand, to subscribing, to making a purchase and eventually becoming a brand evangelist.

Can you tie your analytics back to Return On Investment (ROI)? Do you ignore vanity metrics‘ that don’t contribute to the bottom line? When analyzing traffic, segment your traffic by source eg. organic, paid, referral, social and direct.

Analytics should tell you which pages on your site attract the most visitors, which actions visitors are taking on your site, where your visitors are dropping off and opportunities to enhance the various stages of the customer’s journey eg. Awareness, Consideration, Decision, Retention and Advocacy.

#5 Start a Blog.

Blogging is one of the least expensive ways to get your brand in front of an audience and influencers. The more content a consumer reads on your site, the more likely they are to trust you and make a purchase down the line. And will ultimately help you market your small Irish business.

Today’s customers go straight to the web in order to find information well before they ever consider making a purchase. It’s important once you start a blog, to update it regularly with new posts with informative content.

#6 Conduct Experiments.

Don’t be afraid to change things around on your site. Does your email subscription form need to be changed, from the bottom of your page to the top? Can you change your email subject lines?

True growth hacking means constantly conducting experiments on your site (and in your social media presence). Little differences can make a big difference so get stuck in.

Confidence is contagious. So is lack of confidence.

Vince Lombardi

#7 Be a (shameless) Self-Promoter Of Your Small Irish Business.

In order to get your brand name out there, you’ll have to work tirelessly at self-promotion. Get out there and ask for strategic backlinks for your business. Also, try to guest post on influencer’s websites.

Visit online communities and forums and start posting helpful advice on them. Relationships are one of the most valuable currencies in growth hacking.

#8 Partner With A Company That Complements You.

No man/woman is an island. Sometimes the best way to increase brand recognition or the bottom line is to partner with other companies that complement your business.

In your marketing efforts don’t forget to point users to others that already love your brand. This social proof is just as powerful as customer testimonials in attracting new users/customers.

Conclusion:

Competition is everywhere and today, consumers have more choices than ever before. They choose who they want to interact with on social media and who they trust/subscribe/purchase from on the Internet.

It’s your job to create quality, informative content that keeps users coming back. Creates brand evangelists and helps customers on their buyers journey.

Maybe you’d like to share some of the growth hack techniques that have worked for you in the past?

Local SEO Ireland | Optimizing your Google Profile

There’s few better options when it comes to marketing your local business online than creating and optimizing your Google My Business listing. Google currently has over 90% of the search engine market.

Almost 50% of Google searches are local. While 63% of people who search online on their mobile for a local business visit that business within 24 hours.

https://blog.hubspot.com/marketing/local-seo-stats

When you consider that a Google My Business listing is totally FREE. It adds up to a no-brainer. If your business has been established for a number of years. You probably already have a Google My Business listing. You just need to claim it.

82 percent of smartphone shoppers conduct ‘near me’ searches

https://searchengineland.com/survey-82-percent-of-smartphone-shoppers-conduct-near-me-searches-304512

Google Posts

Google posts allow you to share content about your business in a variety of ways. Such as ….

  • Highlighting a new product range with pictures and a description.
  • Showcasing an upcoming event.
  • Sharing an update on a recent company announcement.

Google Posts allow you to add photos, text, gifs and even call-to-action buttons including – Sign Up, Buy, Learn More, Get Offer and Reserve.

Remember though Google Posts disappear after seven days unless you set a shorter time frame.

Setting up Google My Business

There are a number of important elements to consider when claiming your business in Google My Business.

Such as entering the most detailed and accurate info. Including relevant keywords, updating business operating hours and keeping them accurate. Adding photos regularly and managing and responding to customer reviews.

The number one mistake that businesses make on Google My Business is listing incorrect name, address or phone number. This information should be the exact same as listed on your website.

The second most common error is having duplicate place listings. Followed by poor on-site optimization and then poor backlink profile.

For more information on setting up your Google My Business listing, check out our blog post.

Google Insights:

Nowadays Google offers businesses a way to understand how clients/customers interact with their Google My Business listings. Including …

  • Customer actions
  • Direction requests
  • Phone calls
  • Where customers find you on Google
  • Photos
  • What your business is known for
  • How customers find your Google My Business listing
  • Search queries

How customers find your listing

Customers can find your Google My Business listing either through a Direct Search where customers search for your business name or address.

A Discovery Search where customers searched for a category, service or product that you offer and your listing appeared.

Or a Branded Search which is defined as a customer searching for your brand.

While Total Searches are the total number of direct, discovery, and branded searches.

Search Queries

Search queries focus on the terms that your customers used to find your business on Local Search and Maps.

Where customers find you on Google

Listed in Google Insights in your Google My Business profile. Is how many customers found you via Google Search or Google Maps.

  • View on Search: A customer/client found your business via Google Search. Displays as “Search views” on reports.
  • Views on Maps: A customer/client found your business via Google Maps. Displays as “Maps views” on reports.
  • Total views: The total views of both Google Search and Google Maps.

How Google determines local ranking

So you’ve claimed your business on Google My Business and you’ve filled out the info accurately. But how can you ensure that most customers possible find your business?

Local results are based primarily on relevance, distance, and prominence.

Relevance is determined by how well a Google search matches your listing.

Distance is based on the distance of your business to a local search.

Prominence is determined by how well known a business is.

Also, more reviews and positive ratings will (more than likely) improve a businesses Google My Business ranking.

Conclusion

So really it’s quite simple. If you want more local business – claim and optimize your Google My Business listing.

When used correctly, Google My Business can increase customer loyalty and increase sales.

Don’t make the mistake of simply claiming your business, entering a bare minimum of information and then abandoning your listing.

Should you require help in setting up or optimizing your Google My Business listing you can always contact us.

Protected: E-Commerce Association of Ireland – Online Selling Advice from Niall Bodkin.

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