Change How Google Displays Your Webpage With The Google Results Page Editor.

At Hahamarketing.com we’ve created the Google Results Page Editor tool that will let you edit the way Google displays your website in the Google Search Engine Results Page (SERPs).

Not only is this tool free. But you can create your Google copy and email it directly to your web developer to include in your web page’s code. And so display on Google.

Google Results Page Editing: The Why And The How?

Still need convincing? We’ve listed 5 great reasons for you to use this Results Page Editor tool. And 5 great copywriting tips for creating your Google page text.

5 Reason To Use The Google Results Page Editor.

1. Improve Your Google Ranking.

Tired of writing great copy that never gets enough readers?

Did you know that one ranking signal that Google uses to rank your web page is click-thru rate? If lots of people click-thru to your website from the Google SERP. Google will take that as a behavioural signal and will rank your website higher.

Google ranking starts with writing great Google Results Page copy. And the Google Results Page Editor is the first step towards turning your higher Google ranking into a reality.

2. Open A New Revenue Stream.

Do you understand how to write great copy?

Are you familiar with keyword research/SEO, the psychology of the web and how to write engaging copy.

If you have a grasp on these areas. Use this tool to open a new revenue stream for your business.

3. Play To Your Strengths.

You wouldn’t ask your plumber to fit your kitchen. So why get your web developer to write your Google SERP copy?

Enhance your workflow and get the most from your website by assigning each specialist to their best roles.

4. Earn More From Your Website.

The best way to gain qualified traffic. Is to match user search intent with your SERP copy and web page content.

If you write engaging copy that users click-thru on Google. Then you will most likely convert more visitors into customers, subscribers, advertising consumers or however your business model works.

5. Communicate Securely.

Avoid spoof or man-in-the-middle attacks by attackers. Use the Secret Passphrase in your communications with your developer.

Agree a passphrase over the phone or by email beforehand so that there is no room for error when it comes to updating the Google Page Result Editor copy.

Also, all of the Editor’s communications are done over encrypted channels.

5 Google Results Page Editor Copywriting Tips:

Some general tips to keep in mind when you are writing copy for the Google SERP.

1. Target More Transactional Queries.

Writing Google Title and Description meta tags is different than writing PPC ads. Most PPC ads are transactional in nature. Whereas 80% of Google search terms are informational. WIth 10% transactional and 10% navigational.

Keep this in mind when writing copy for the Google SERPS with the Google Results Pages Editor.

2. Avoid Clickbait.

Copy that is misleading or is written with only the intention of getting the user to click at all costs. Is termed clickbait.

Clickbait is a bad idea for a number of reasons. Not only does it lead to a shorter time-on-site (dwell time). It also leads to visitors pressing the back button and returning to Google sooner (pogo-sticking).

This is taken as another behavioural signal by Google that the site is of low-quality and deserves a lower place in the rankings. For more info on how to write proper Google SERP copy. Follow this Google copywriting advice page.

3. Don’t Forget To Match User Intent.

Some keyword search terms have obvious user search intent (eg. buy shoes). Others are not so obvious and are termed by Google as Query Deserves Diversity (QDD).

These terms might have a results page with many different types of content catering to many different search intents.

Make sure to do a Google search for your keyword search term beforehand. Match the user search intent with your SERP copy and page content.

4. Do Your Keyword Research.

The golden rule: make sure to do your keyword research before targeting any keywords.

There are many tools out there that can help. SEO tools like Moz, SERanking and Ahrefs. Also Google Keyword Planner and Google Search Console.

5. Measure Your Results.

Make sure to set your Key Performance Indicators (KPIs) before starting out. Afterall, how will you know that you are improving without mesuring your results?

Try the Google Analytics tool for measuring and monitoring your page results.

Finally.

We’ve covered 5 reasons that you should use the Google Results Page Editor tool by Hahamarketing .com. Along with 5 copywriting tips for setting your Google SERP copy.

If you have any suggestions or comments. We’d love to hear them below. Maybe you have some ideas on how the tool can be improved?

Or alternatively. If you’d like a consultation with Hahamarketing.com. Don’t hesitate to contact us.

Happy Hunting!

Getting More Local Business With Google SEO Ranking in Ireland in 90 days…

Let’s Begin:

Wondering why you aren’t picking up more local business through Google? You are not alone. We’ll go through some tips here on how to boost your Google My Business profile, improve your SEO ranking in Ireland and start dominating local search.

Below I’m going to list several things you can do to raise your local profile in Google. I’ll point out which tasks you can do yourself and which tasks you should hand off to your webmaster or local SEO (Search Engine Optimization) pro for help with.

Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. 

https://support.google.com/business/answer/3038063

Google local search pros will generally spend their time correcting Name, Address and Phone info for your business (citations) across the web, building backlinks from other websites in your niche, creating hyperlocal content for your site, and building more citations from trusted websites.

People think of Google as just an Internet search engine. Whereas in reality, it’s several search engines rolled into one. It runs different search algorithms for Universal Search, Organic Search, Local Search etc…

This means when you search for ‘fitness gym‘, you’ll be served by the organic search algorithm giving you the standard Google Search Engine Result Page (SERP) with the blue page links we are all so familiar with.

Whereas the search term ‘fitness gym cork city‘ and similar phrases with local search intent will be handled by the Google local search algorithm. And should return local results with a map and what’s termed a local pack list including business information, click-to-call links etc…

78 Percent Of Local-Mobile Searches Result In Offline Purchases

https://searchengineland.com/study-78-percent-local-mobile-searches-result-offline-purchases-188660

Try searching for the search term ‘your business your city’ where ‘your business‘ is the name of your business and ‘your city‘ or area is your location. If you have a Google My Business profile, it should show up on the right-hand side of the results page on Desktop or laptop screens. Or front and centre on mobile screens.

Google My Business Listing Hahamarketing
Open Shop Google My Business Listing

1: Claim Your Google My Business Listing Already!

The single biggest step you can take towards improving your local visibility in Google is to claim your Google My Business listing. If you haven’t done this already. Then now is a great time to start. You may be able to complete this task without help.

And with over 50% of Google My Business listings going unclaimed. It’s a great way to get a leg up on your competition.

Since you’re going to the trouble of claiming your Google My Business listing. It goes without saying that you should really spend a few minutes to choose the right categories, write a killer business description, add pics and post regularly which we’ll come to later. In other words, optimize your listing.

holistic SEO hahamarketing.com
Holistic approach to SEO.

2: Focus On Holistic Search Engine Optimization For Better SEO Ranking In Ireland.

Like Santa Claus. Google knows all and sees all. Google tracks behavioural signals and knows when people avoid clicking on your site in the search results page. Also Google knows when people click-through to your site then press the Back button after a few seconds to find another website (called pogo-sticking).

Since one of the biggest factors in Google ranking is User Experience. It pays to pursue a holistic approach when it comes to local and organic SEO. This means fulfilling visitor needs at all levels and matching content with user search intent.

In other words, you should provide a mixture of video, images, great copy, blogs, infographics, white papers, stats, industry research and last but not least – online tools. In order to boost your SEO ranking in Ireland.

By doing this you can increase visitor time on site (session time), improve user experience, increase conversions (customer leads to paying customers) and generally provide Google with a search result that it can be confident about ranking in the top 3 positions in the Search Engine Results Page or local pack. While at the same time hopefully weathering any Google algorithm updates without losing Google ranking position.

You might need to consult an SEO pro to complete the above tasks.

Not Google Maps Hahamarketing.com
Not Google Maps.

3: Does Your Local Page Have A Google Map Embedded?

Having a Google map embedded on your local page is a must for several reasons. First, you can let people know instantly where exactly you are located. Next, the Google map will provide directions to your store or business

This task is best left to your webmaster.

Pro Tip: by embedding the specific Google My Business Local map on your page. You’ll get an extra boost in your local search ranking.

Google Pics and Video Hahamarketing.com
Google Pics and Video.

4: Add Pics And Video To Your Google My Business Profile To Boost Your Page Ranking in Ireland.

It always a good idea to add pics and especially video to your Google My Business profile regularly. This shows Google that you’re serious about maintaining your profile and along with answering questions, responding to reviews and posting. Will help boost your ranking in the Google local search results.

For bonus points, you might want to alter the EXIF data on photos you add to your profile. What’s the EXIF data? Whenever you take a photo with a GPS-enabled device eg. mobile phone. The photos are usually marked with GPS longitude and latitude data that indicate the location of the shot.

Photos you take in your business will have this data automatically encoded. But when you take photos in other locations and want them recorded as business photos. You can alter the EXIF data with this free online tool.

Using the Google My Business app which I talk about below. You should be able to do many of these tasks yourself.

Pro Tip: Be very careful when adding stock photography to your Google My Business profile. Google discourages this and has been known to remove your profile entirely for small infractions like this.

Google My Business App Hahamarketing.com
Google My Business App

5: Install The Google My Business App On Your Phone

If you’re serious about monitoring and improving your Google My Business profile search position in the rankings. Then installing the Google My Business app on your phone is essential.

The app will notify you when someone asks a question or leaves a review so you can respond immediately. It also allows you to post updates and pics. And gives you information on how people interact with your Google My Business profile.

This is a task you’ll probably be able to do yourself. All you’ll need is a mobile phone and a free Google account.

Pro Tip: Google can remove the Question and Answer section of your profile if you don’t respond to questions regularly.

Conclusion:

In conclusion, I would encourage you to claim your Google My Business profile first before doing anything else. This is where all local search optimization begins with Google.

After that, you should regularly update your profile with pics and video if possible. While collecting and responding to reviews and questions in a timely manner. All the while monitoring your progress with the Google My Business app.

Once those tasks are regularly completed you should start to see improvements in your local Google SEO ranking Ireland within 90 days assuming you aren’t in a very competitive local niche.

In which case, significant improvement may take longer. Don’t fall into the trap of just spending a bit of time on your Google My Business profile and then forgetting about it.

But rather think of your profile as you would of your house plants. It’ll need to be tended to and watered often if you are to see lasting results.

For more specific information pls read the other posts in the Hahamarketing blog that covers other areas such as claiming and updating your Google local profile in more detail.

Happy Hunting!

Google My Business Profile | Login And Claiming

Want to get ranked in the top 3 local listings on Google and have your business info listed on your Google My Business local profile…?

Study: 56% of Local Retailers Haven’t Claimed their Google My Business Listing …

Study: 56% of Local Retailers

We’ll go through how to improve your ranking in the Google ‘local pack‘. Of course, ranking in the Google Search Engine Results Page (SERP). Or in other words the organic listings.

Can take much longer and generally is a combination of sweat, backlink building, keyword analysis, meta-descriptions, headers, and anchor text. But that’s for another day and another blog post.

What is the Google ‘local pack’ on Google My Business?

Google Local Pack for ‘Dog Grooming Cork Douglas’

This is the Google ‘local pack’ and to utilize it fully, you’ll usually need to claim your Google My Business profile. If you haven’t claimed your business already,

it’s about time you do it now. Not only does this prevent someone else from claiming your business and uploading false/malicious data or answering the questions about your business incorrectly.

But it’s also an excellent way of getting on the first page of Google and having people review your products/services.

The chances are pretty high that your business already appears on Google My Business and that it’s either managed by you, or else it’s maintained by Google and the search community.

Remember no-one knows more about your business than you do. That’s why it’s important to claim your business with Google My Business.

What are the benefits of Google My Business?

Here are just some of the many benefits of claiming your Google My Business listing…

  • List your website, phone number, opening hours and location for Google searchers to see.
  • Draw in new customers with pictures of your services or products. Add as many pictures or videos as you want.
  • Start a conversation about your business. Get notified immediately when someone posts a review of your business with the Google My Business mobile app.
  • Find out how many people are searching for your business or clicking on your products with Google My Business Insights.

Let’s get started …

An Irish small business guide to Google My Business

To claim your Google My Business listing simply follow these 5 steps…

Step 1: Sign in to your Google Account, or create one. Sign into Google My Business. Then, click Next. Sign up with your business email domain since this account will be for your business eg. myname@MyBusiness.com.

Step 2: Enter your business’ or chain’s physical address. You may also be asked to position a marker on the location of your chain’s branch on a map.

If your business doesn’t have a physical location but works in a service area, you can list the area instead. Then, click Next. 

Make sure your details are correct, as any incorrect details might cause ranking issues in Google My Business.

Step 3: Search for and select a business category. You can also choose a more specific category as appropriate. Then, click Next.

Step 4: Enter a phone number and website URL for your chain, and click Finish. Then select a verification option.

Step 5: Once registered Google will send a physical postcard to your registered address. This will usually arrive within 14 days. Some businesses will receive an automated phone call or even an email instead.

Use the supplied code to verify your business in Google My Business.

Conclusion

Finally, remember in order to claim your business, you’ll have to be logged into your Google account. The account you’re logged into will be the controlling account for your Google My Business listing.

Also, try downloading the Google My Business app to get updates on when people leave reviews or ask questions on your Google My Business profile.

For information on optimizing your Google My Business listing. To climb to the top 3 in the local pack. Contact us and we can help. Or alternatively, read our other blog post on Optimizing your Google My Business Listing.

Local SEO Ireland | Optimizing your Google Profile

There’s few better options when it comes to marketing your local business online than creating and optimizing your Google My Business listing. Google currently has over 90% of the search engine market.

Almost 50% of Google searches are local. While 63% of people who search online on their mobile for a local business visit that business within 24 hours.

https://blog.hubspot.com/marketing/local-seo-stats

When you consider that a Google My Business listing is totally FREE. It adds up to a no-brainer. If your business has been established for a number of years. You probably already have a Google My Business listing. You just need to claim it.

82 percent of smartphone shoppers conduct ‘near me’ searches

https://searchengineland.com/survey-82-percent-of-smartphone-shoppers-conduct-near-me-searches-304512

Google Posts

Google posts allow you to share content about your business in a variety of ways. Such as ….

  • Highlighting a new product range with pictures and a description.
  • Showcasing an upcoming event.
  • Sharing an update on a recent company announcement.

Google Posts allow you to add photos, text, gifs and even call-to-action buttons including – Sign Up, Buy, Learn More, Get Offer and Reserve.

Remember though Google Posts disappear after seven days unless you set a shorter time frame.

Setting up Google My Business

There are a number of important elements to consider when claiming your business in Google My Business.

Such as entering the most detailed and accurate info. Including relevant keywords, updating business operating hours and keeping them accurate. Adding photos regularly and managing and responding to customer reviews.

The number one mistake that businesses make on Google My Business is listing incorrect name, address or phone number. This information should be the exact same as listed on your website.

The second most common error is having duplicate place listings. Followed by poor on-site optimization and then poor backlink profile.

For more information on setting up your Google My Business listing, check out our blog post.

Google Insights:

Nowadays Google offers businesses a way to understand how clients/customers interact with their Google My Business listings. Including …

  • Customer actions
  • Direction requests
  • Phone calls
  • Where customers find you on Google
  • Photos
  • What your business is known for
  • How customers find your Google My Business listing
  • Search queries

How customers find your listing

Customers can find your Google My Business listing either through a Direct Search where customers search for your business name or address.

A Discovery Search where customers searched for a category, service or product that you offer and your listing appeared.

Or a Branded Search which is defined as a customer searching for your brand.

While Total Searches are the total number of direct, discovery, and branded searches.

Search Queries

Search queries focus on the terms that your customers used to find your business on Local Search and Maps.

Where customers find you on Google

Listed in Google Insights in your Google My Business profile. Is how many customers found you via Google Search or Google Maps.

  • View on Search: A customer/client found your business via Google Search. Displays as “Search views” on reports.
  • Views on Maps: A customer/client found your business via Google Maps. Displays as “Maps views” on reports.
  • Total views: The total views of both Google Search and Google Maps.

How Google determines local ranking

So you’ve claimed your business on Google My Business and you’ve filled out the info accurately. But how can you ensure that most customers possible find your business?

Local results are based primarily on relevance, distance, and prominence.

Relevance is determined by how well a Google search matches your listing.

Distance is based on the distance of your business to a local search.

Prominence is determined by how well known a business is.

Also, more reviews and positive ratings will (more than likely) improve a businesses Google My Business ranking.

Conclusion

So really it’s quite simple. If you want more local business – claim and optimize your Google My Business listing.

When used correctly, Google My Business can increase customer loyalty and increase sales.

Don’t make the mistake of simply claiming your business, entering a bare minimum of information and then abandoning your listing.

Should you require help in setting up or optimizing your Google My Business listing you can always contact us.

Google Structured Data – What You Need To Know.

Haven’t heard of structured data? Well, basically structured data allows Google searchers to see the value of a website before they visit the actual site.

Want to take bookings directly from the Google search engine results page? Structured data. Want to display your 5-star reviews to your Google visitors? Structured data.

Forms of Structured data …

Structured data comes in many different forms. Besides the ‘plain blue ink’ general search term you find in a regular Google search of Title, URL and description.

Enhancements

You can enhance your rich or plain results with different types of enhancements. Including but not limited to sitelinks, search boxes, breadcrumbs, corporate logos, and more.

Below is an example of an enhancement whereby Google shows a corporate page as a structured data enhancement.

Google corporate page structured data

Rich Results …

A rich result is one that contains thumbnail images, review stars, graphical elements or some kind of visual enhancement.

Also in structured data rich results, you can show a critic review … A snippet from a review that an editor has curated, created or compiled for a publisher.

To see a full list of rich results types, click here.

Rich results can include images such as these for search terms.

Knowledge Panel …

The Google knowledge panel is a collection of information from one or more than one pages, displayed in a rich result with text, links and images.

Daniel O’Connell Knowledge Panel Google Structured Data

Featured Snippet …

Have you ever searched Google, only to see a snippet of a specific search result site on the results page? That’s a featured snippet.

For more information on featured snippets click here.

Featured snippet with text and images …

Business Information:

Google provides a variety of ways to display your business information on the search engine results page.

So what structured data should my site be using ?

Your content type is…Recommended features and enhancements
Articles/blogsArticleAMPFact checkHow-toSpeakableSubscription and paywalled content
BooksBookReview
EducationCourseCarouselDataset
Entertainment/media/newsCarouselEventFact checkLivestreammovieReviewSubscription and paywalled contentVideo (and Video Livestream)Podcast, (see also Video best practices)
BusinessBusiness or corporate identity informationLocal business (for a business with a physical store), Top places list
EventsEventVideo and Video Livestream
RecipesRecipeCarouselAMPReview
ProductsProduct typeReviewSoftware appFAQ
Scientific or research organizationDataset
Job-related contentJob postingOccupationEmployer aggregate rating
Any typeBreadcrumbsSitelinks search box (for larger sites)[ExperimentalActions: Integrate with Google Assistant, a spoken interface that enables users to interact with your content using voice commands.See Image best practices for including imagesSee AMP and Mobile-friendly best practices to learn about practices and features to make your site mobile-friendly.Q&A tags let you indicate questions and answers on your page.Provide search-friendly limited free access to your site by using the Subscription and paywalled content tags.

Conclusion …

It’s important to note that providing structured data to a page for Google doesn’t guarantee that the page will be shown with the data. It’s up to Google to make that decision based on what’s most relevant to its search users.