Press Release – Rebel City Tour of Cork.

The Rebel City Tour of Cork – featured on the PJ Coogan Show on 96FM. Listen to our 6 min interview here.

The Story Behind The Tour.

The Rebel City Tour of Cork is a passion project of mine. A marriage of tech. and history; my 2 great loves. The goal of the tour is to bring visitors from all over the world to Cork city.

The story started many years ago, when i was graduating college. What began as a clash of wills, between me and my parents. Subsequently turned into a free online tour many, many years later. Enjoy!

A Very Cork Upbringing.

Me and my brother.

When I was growing up in Cork city, I had the same growing pains as any kid. I wanted to play soccer on the green and hand out with my friends every day.

Looking back as a 40-something-year-old man. I guess I thought those days would last forever. At school, I was a relatively bright student.

When it came time to go to college, I did pretty well in my end-of-school exams or leaving cert. I had my pick of courses and universities.

I was always passionate about history. Particularly, in Cork history, I wanted to explore my passion more deeply in a university setting.

The College Years.

Me and friends in Thailand

The problem, of course, was my parents. Like parents in every country – they wanted to see me enter a ‘proper’ profession. Since my dad was an engineer, they encouraged me to gain some hard skills and enter Electrical and Electronic Engineering at University College Cork.

Since I wasn’t particularly wilful or sure of my career path, I reluctantly agreed to enrol as an engineer and study maths, computer programming and electronics.

Inevitably, I was not too fond of every minute of it. Four years later, I graduated – just about. And set off on my career path.

Since my chosen profession is the web, I began to appreciate my parent’s wisdom. Having a hard skillset, in computers, engineering, programming, etc., is beneficial.

After nine years of travelling the world. Including living in South Korea for seven years. I finally settled on a career path.

Presenting The Rebel City Tour of Cork.

Secret Cork: Rebel City Tour of Cork
Rebel City Tour of Cork

So when I got the opportunity to combine my two passions – history and the web. I jumped at the chance. Hence, the Rebel City Tour of Cork.

I’m dedicating the tour to my dad. Who made it all possible. You could say that the Rebel City Tour of Cork is my teenage rebellion phase writ large as a middle-aged adult.

I hope you enjoy taking the tour as much as I did in creating it!

The Secret To Google Ads Success.

Although, Google Ads is one of the most effective forms of advertising out there. Google Ads does take a good degree of skill and time – if you want to see a return on investment.

What are Google Ads Exactly?

At the heart of Google Ads is the Google machine learning algorithm. This is a software program that matches your Google ads with the users most likely to click on them.

Google has many, many ways of judging whether a user might click on your ad. Eg. say you are a life insurance firm in Dublin. Google records whether users on the web have visited, searched for or even interacted with life insurance ads, websites, Google searches, YouTube videos etc.

What Can You Do To Help Your Ads?

Similar to the majority of machine learning algorithms, the Google Ads machine learning algorithm is greedy for 2 inputs – data and time.

Data comes in the form of how people interact with your Ads and your website in the past, present and even projected into the future. Data includes the number of users triggering business goals (conversions) eg. purchases, contact form submissions, ad clicks etc.

Time on the other hand is how long the machine learning algorithm needs to learn about your business and clients. By filtering the positive users on your site, from the users that don’t convert. Google gradually leans who to send your way.

After all, the more Google Ads drive profit for your business. The more you’ll spend on Google Ads. Which is a win-win for both parties.

How Do You Win At Google Ads?

Let’s take our life insurance company in Dublin again. This insurance company is feeling generous and is bidding €35 per click for keyword search terms such as ‘life insurance Dublin’.

Then let’s take a large multinational insurance company based in Galway, in competition with the smaller Dublin firm.

With a much larger budget, the multinational in Galway only has to bid €40 to rank above the Dublin firm’s bid right?

Well, that’s not how Google Ads works. The secret to a successful Google Ads campaign is all in a factor called Quality Score. And Quality Score is made up of 3 factors.

Click-Thru-Rate: The rate at which users click your ads as opposed to your competitors. Perhaps because you have better copy.

Ad Relevance: Our Dublin life insurance firm has a better chance of appearing for its keyword terms ‘life insurance dublin’ for ‘life insurance’ searchers than the multinational – if the multinational bid for keyword terms like ‘house insurance cork’. The Dublin’s firm’s ads were more relevant.

Landing Page Experience: Let’s say you click on a ‘life insurance Dublin’ Google Ad and, you see a page on home insurance in Clare. You’d immediately click on the back button, right? Google can monitor this back click.

So What Does This Mean For Your Ads Strategy?

Let’s look at this from Google’s point of view. The small Dublin firm is paying €35 per click. The multinational from Galway is paying €40 per click.

Out of 10 sample users who view these firms’ Google ads for ‘life insurance’. 3 click on the Dublin firms ads. While 2 click on the Galway multinational’s ads.

This means that Google has earned €105 or 3 X €35 from the Dublin firm. And only €80 or 2 X €40 from the multinational.

So, who do you think Google is going to rank first in their ads section of the results page for the keyword search term ‘life insurance’? You guessed it. Dublin wins.

Quality Score – The Secret To Google Ads Success!

While bidding more per click can help with your ad rank – or Google Ad position on the results page. At the end of the day. Google will still go with the ad that makes them more money.

By concentrating on the 3 Quality Score factors – especially your Click Thru Rate. You can earn more business at a lower cost than your competitors.

This my friend, is one of the secrets to a successful Google Ads campaign.

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Facebook Social Media Font Generator
Facebook post with the Font Generator

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LinkedIn Social Media Font Generator Image
LinkedIn Fancy Text Generator. Words + Font = Art.

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