At Hahamarketing.com we’ve created the Google Results Page Editor tool that will let you edit the way Google displays your website in the Google Search Engine Results Page (SERPs).
Not only is this tool free. But you can create your Google copy and email it directly to your web developer to include in your web page’s code. And so display on Google.
Google Results Page Editing: The Why And The How?
Still need convincing? We’ve listed 5 great reasons for you to use this Results Page Editor tool. And 5 great copywriting tips for creating your Google page text.
5 Reason To Use The Google Results Page Editor.
1. Improve Your Google Ranking.
Tired of writing great copy that never gets enough readers?
Did you know that one ranking signal that Google uses to rank your web page is click-thru rate? If lots of people click-thru to your website from the Google SERP. Google will take that as a behavioural signal and will rank your website higher.
Google ranking starts with writing great Google Results Page copy. And the Google Results Page Editor is the first step towards turning your higher Google ranking into a reality.
2. Open A New Revenue Stream.
Do you understand how to write great copy?
Are you familiar with keyword research/SEO, the psychology of the web and how to write engaging copy.
If you have a grasp on these areas. Use this tool to open a new revenue stream for your business.
3. Play To Your Strengths.
You wouldn’t ask your plumber to fit your kitchen. So why get your web developer to write your Google SERP copy?
Enhance your workflow and get the most from your website by assigning each specialist to their best roles.
4. Earn More From Your Website.
The best way to gain qualified traffic. Is to match user search intent with your SERP copy and web page content.
If you write engaging copy that users click-thru on Google. Then you will most likely convert more visitors into customers, subscribers, advertising consumers or however your business model works.
5. Communicate Securely.
Avoid spoof or man-in-the-middle attacks by attackers. Use the Secret Passphrase in your communications with your developer.
Agree a passphrase over the phone or by email beforehand so that there is no room for error when it comes to updating the Google Page Result Editor copy.
Also, all of the Editor’s communications are done over encrypted channels.
5 Google Results Page Editor Copywriting Tips:
Some general tips to keep in mind when you are writing copy for the Google SERP.
1. Target More Transactional Queries.
Writing Google Title and Description meta tags is different than writing PPC ads. Most PPC ads are transactional in nature. Whereas 80% of Google search terms are informational. WIth 10% transactional and 10% navigational.
Keep this in mind when writing copy for the Google SERPS with the Google Results Pages Editor.
2. Avoid Clickbait.
Copy that is misleading or is written with only the intention of getting the user to click at all costs. Is termed clickbait.
Clickbait is a bad idea for a number of reasons. Not only does it lead to a shorter time-on-site (dwell time). It also leads to visitors pressing the back button and returning to Google sooner (pogo-sticking).
This is taken as another behavioural signal by Google that the site is of low-quality and deserves a lower place in the rankings. For more info on how to write proper Google SERP copy. Follow this Google copywriting advice page.
3. Don’t Forget To Match User Intent.
Some keyword search terms have obvious user search intent (eg. buy shoes). Others are not so obvious and are termed by Google as Query Deserves Diversity (QDD).
These terms might have a results page with many different types of content catering to many different search intents.
Make sure to do a Google search for your keyword search term beforehand. Match the user search intent with your SERP copy and page content.
4. Do Your Keyword Research.
The golden rule: make sure to do your keyword research before targeting any keywords.
There are many tools out there that can help. SEO tools like Moz, SERanking and Ahrefs. Also Google Keyword Planner and Google Search Console.
5. Measure Your Results.
Make sure to set your Key Performance Indicators (KPIs) before starting out. Afterall, how will you know that you are improving without mesuring your results?
Try the Google Analytics tool for measuring and monitoring your page results.
We’ve covered 5 reasons that you should use the Google Results Page Editor tool by Hahamarketing .com. Along with 5 copywriting tips for setting your Google SERP copy.
If you have any suggestions or comments. We’d love to hear them below. Maybe you have some ideas on how the tool can be improved?