Are you constantly wondering how you are going to feed the lead-generation monster that hangs over every business owner’s head? Getting qualified leads takes discipline and consistency. It helps if you engage with SEO services in Ireland.
It can also help enormously if you aren’t making rookie mistakes with your web presence. Since most customers will check a businesses’ website before deciding to do business with them. That goes double if you are in the B2B space.
Here I’ll help you discover some simple tips for boosting business from your website. Including improving your Local Search Engine Results Position, converting more visitors to your website into customers, and – most importantly – being the first to respond to an online customer inquiry.
1) Are Your Click-To-Contact Details On Your Website? This will Improve Your SEO Service in Ireland.
While Google does provide webmaster guidelines for developing websites. They are really only contactable over the phone once you start running a Google Ads campaign. And seeing how it’s in their interest that your Google Ads succeed.
They don’t mind sharing some high-converting tips with you. I’ll spare you the trouble of a phone call. The main tip they share is an important one. You should have a click-to-call and click-to-email link in the top-left-hand corner of your website.
Some people will prefer to contact you by phone or email. Bonus points if you have links to your social media profiles (eg. Facebook, LinkedIn, Twitter) on the top right-hand side of the page. It’s all about giving people as many contact channels as possible.
2) Do You Have a Consistent Name, Address, Phone Number On Your Website, Google My Business Profile, and the Web?
Have you ever looked up a local service online by using a search term such as ‘Web Design Cork City’. Well if you have, you were probably presented with the Google Local Pack. A list of businesses fitting your description along with a map of locations.
Almost 50% of Google searches are local. While 63% of people who search online on their mobile for a local business visit that business within 24 hours.
In a nutshell. You want to do everything you can to get into the top 3 positions of this local pack if you do any business at all locally. A big determining factor that decides your position on the local pack, is a consistent NAP (Name, Address, and Phone Number).
That means your NAP should be exactly the same on your website, as on your Google My Business profile, and everywhere else on the web (eg. directory listings, Facebook and social media, etc…). To improve your local SEO services in Ireland.
3) Are You Earning Backlinks?
To greatly simplify Google’s process, think of 3 subprocesses carried out by Google. First Google crawls your website (ie. downloads it). Then Google indexes it (ie. stores it in its library) and lastly, Google ranks it in order of importance for various keywords.
The third process is where backlink authority comes in. Backlink (link) Authority is kinda like the class election you might have had in school. It sorts the popular kids from the not-so-popular.
One way Google ranks this election is to determine which webpages link back to other webpages. Webpages that have the greatest number of high-quality backlinks from other webpages in their niche. Win the vote.
4) Have You Created Online Tools For Your Niche?
One of the best ways to build a backlink profile for your site. Is creating an online tool for your visitors or industry niche. Are there any repetitive tasks you carry out on a daily basis?
Do you have to do calculations, budgeting, printing, or literally any online task that others also have to do on a weekly or even daily basis? By creating an online tool to solve this problem you are sure to garner attention from other sites in your industry and elsewhere.
What’s more they usually aren’t very expensive to create and can have a lasting impact on your site’s backlink profile and Google Search Engine Results Position.
5) Are You The First To Respond To Customers?
Perhaps the easiest win of all is to respond to customer queries in the golden time of 5 minutes or less.
The odds of contacting a lead if called in 5 minutes versus 30 minutes drop 100 times.
This is the number 1 conversion tip that you can take away from this article. Not only is increasing your speed-to-lead effective. But it’s also pretty much free. Although paid software that’s easy to use and install can help.
For more information on software solutions to help you boost profits and customer lead response time. See our blog post on Speed-To-Lead software.
Changes #1 and #5, in particular, should take less than 30 minutes to create. Depending on which software solution you choose for #5. Especially if you are running a WordPress Content Management System for your website. Which we highly recommend BTW.
If you have any questions about any of these easy-wins please don’t hesitate to comment below. Or if you have an idea for an online tool, but aren’t sure whether it’ll work or how long it’ll take. Just contact me for a free consultation.