Poor page speed? Calculate the Google Ads cost…

Google Ads Budget Wasted by Hahamarketing.com

In the famous words of David Ogilvy, the Madison Avenue advertising guru…

Half the money I spend on advertising is wasted, and the trouble is I don’t know which half…

Our mission is to help you find out which half…

The Google Ads Saver Tool.

Our tool estimates how much you are losing on Google Ads, by having a slow web page. Simple.

By improving your page speed to 3 seconds or less, you can save thousands on your ads budget.

To use this tool, click on this link, Google Ads Saver Tool.

Fixing Page Speed Issues.

Back in my web developer days, I often came across websites with page speed/download time issues.

Often these are caused by clunky page builders with What You See Is What You Get page editing interfaces ie. Shopify, Wix, Divi etc…

The first tool in my toolbox for these kinda problems would be to optimize the lowest hanging fruit ie. large video and image files.

After that, there would be Javascript files, HTML, Time To First Byte of the server ie. the server page response time – on self-hosted websites only – since none of these factors can optimize using the aforementioned websites.

Google Ads Bounce Rates by Hahamarketing.com
Google Ads Bounce Rates

Why Speed Kills?

Although there are tools to examine all these factors on a webpage, we won’t go into them here.

The key takeaway is simple. Like the TV ads suggest – speed kills.

We can all relate to this phenomenon. You click on a website in Google and wait for the website to load. And wait, and wait and wait.

If you get tired of waiting, press the back button. You are brought back to Google and you’ll probably choose another website link to click.

Google records this information and uses this info. in its web ranking algorithm. The more users who click the back button on a website after only a few seconds. The further down the Search Engine Results Page, the website will slide. As a result, the page will lose its Google ranking.

Google Ads Logo Hahamarketing
Google Ads Logo

What About Google Ads, Though?

We’ve shown how Google handles organic (non-paid) websites with slow page speeds. So how does this extend to the Pay Per Click or Google Ads competition?

Google handles slow websites in its paid listings in a similar manner to Google’s organic listings.

This means you will be punished for having a slow website. And by punished, we mean crucified.

Google Ads Bounce Rates

Google publishes the bounce rates or percentage of users that don’t wait for Google Ads to load. Based on the page speed times of websites.

It doesn’t make for pretty reading, especially if you have a slow website and advertise with Google.

But surely Google doesn’t charge you when someone clicks on your Google Ads paid link and leaves your website before the page downloads, right?

Wrong.

Finally

So, if you are wondering why your Google Ads campaigns aren’t earning you the Return On Investment you’d like. Try our Google Ads Saver Tool.

You might be surprised to find that our technical solution can come to your rescue.

Happy Hunting!

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