Want to get ranked in the top 3 local listings on Google and have your business info listed on your Google My Business local profile…?
Study: 56% of Local Retailers Haven’t Claimed their Google My Business Listing …Study: 56% of Local Retailers …
We’ll go through how to improve your ranking in the Google ‘local pack‘. Of course, ranking in the Google Search Engine Results Page (SERP). Or in other words the organic listings.
Can take much longer and generally is a combination of sweat, backlink building, keyword analysis, meta-descriptions, headers, and anchor text. But that’s for another day and another blog post.
What is the Google ‘local pack’ on Google My Business?
This is the Google ‘local pack’ and to utilize it fully, you’ll usually need to claim your Google My Business profile. If you haven’t claimed your business already,
it’s about time you do it now. Not only does this prevent someone else from claiming your business and uploading false/malicious data or answering the questions about your business incorrectly.
But it’s also an excellent way of getting on the first page of Google and having people review your products/services.
The chances are pretty high that your business already appears on Google My Business and that it’s either managed by you, or else it’s maintained by Google and the search community.
Remember no-one knows more about your business than you do. That’s why it’s important to claim your business with Google My Business.
What are the benefits of Google My Business?
Here are just some of the many benefits of claiming your Google My Business listing…
- List your website, phone number, opening hours and location for Google searchers to see.
- Draw in new customers with pictures of your services or products. Add as many pictures or videos as you want.
- Start a conversation about your business. Get notified immediately when someone posts a review of your business with the Google My Business mobile app.
- Find out how many people are searching for your business or clicking on your products with Google My Business Insights.
Let’s get started …
To claim your Google My Business listing simply follow these 5 steps…
Step 1: Sign in to your Google Account, or create one. Sign into Google My Business. Then, click Next. Sign up with your business email domain since this account will be for your business eg. myname@MyBusiness.com.
Step 2: Enter your business’ or chain’s physical address. You may also be asked to position a marker on the location of your chain’s branch on a map.
If your business doesn’t have a physical location but works in a service area, you can list the area instead. Then, click Next.
Make sure your details are correct, as any incorrect details might cause ranking issues in Google My Business.
Step 3: Search for and select a business category. You can also choose a more specific category as appropriate. Then, click Next.
Step 4: Enter a phone number and website URL for your chain, and click Finish. Then select a verification option.
Step 5: Once registered Google will send a physical postcard to your registered address. This will usually arrive within 14 days. Some businesses will receive an automated phone call or even an email instead.
Use the supplied code to verify your business in Google My Business.
Finally, remember in order to claim your business, you’ll have to be logged into your Google account. The account you’re logged into will be the controlling account for your Google My Business listing.
Also, try downloading the Google My Business app to get updates on when people leave reviews or ask questions on your Google My Business profile.
For information on optimizing your Google My Business listing. To climb to the top 3 in the local pack. Contact us and we can help. Or alternatively, read our other blog post on Optimizing your Google My Business Listing.