Hahamarketing Analytics Tips for small businesses Infographic

What Are The Advantages Of Using Google Analytics On My Website?

Have you ever thought about the ways in which Google Analytics could work for your website? What is Google Analytics I hear you ask? And why would I need it on my website? Google Analytics gives you the tools you need to better understand your customers.

Without Google Analytics you have opinions. With Google Analytics you have facts. Let's tell the story of a customer of Hahamarketing.com and see if their journey to using Google Analytics might be helpful to you. Also, don't forget to enquire about our free 14-day trial.

The Story Of An Irish Business In The Health And Fitness Industry

The Health and Fitness industry, in general, is very competitive. This particular Irish business, let's call it Better Living By The Lee wanted to know how to boost business. They came to Hahamarketing.com with 2 problems. First, to gain more local customers and second, to turn those customers into repeat business customers who keep coming back.

The Customer Survey

In order to help them achieve their goals in as short a time as possible. The first thing we did was come up with a customer survey. To find out the answers to questions such as How do customers hear about the business?, What is the lifetime value of each customer? and Where do customers go online to get their health info? amongst other questions.

The Measurement Plan

You can't achieve your goals without a plan. The plan works better if it's written down. The first step towards achieving the goals of Better Living By The Lee was to come up with a Measurement Plan specifically for this business. This involves separating the Key Performance Indicators (KPI's) from the vanity metrics which only distract from the real picture. Traffic to the site was helpful. The main goal, however, was turning traffic into customers.

Setting SMART Goals

At Hahamarketing.com we love SMART (Specific, Measureable, Attainable, Relevant, and Time-Bound) goals. After all, that which gets measured gets done. Amongst our goals for this franchise was to increase Customer Lifetime Value and get more customers in the door. To do that we needed to understand what made their customers tick.

Setting The Cornerstone In Place

The cornerstone of any online marketing plan is the measurement. There is no better tool than Google Analytics for this purpose. Through Google Analytics we were able to determine the answers to these questions...

  • Mobile vs Desktop Customers: What devices are your best customers using to access the businesses' website? Which devices converted leads to customers at a better rate?
  • Improve Click-Through-Rate: We used Google Search Console to find pages with high Google search visibility but poor Click-Through-Rates so we could improve the page's appeal to searchers.
  • Browser compatibility Issues: Which devices rendered poorly in the user's browser/device? Then modifying their website in order to be for it to be compatible with these devices in order to not lose customers.
  • Page Speed Issues: How long did it take on average to download the homepage on various devices? How could we fix the site to render faster on the client's computer?
  • Improve Marketing Campaigns: Which marketing campaigns were bringing in the most customers? Crucial to know in order to set the marketing budget for successful campaigns.
  • Social Media: Which social media channels were having the biggest effect on the bottom line? Facebook, Instagram, Twitter, etc... Where should most of their efforts be directed?

Results With Google Analytics

Finally with the help of Hahamarketing.com and Google Analytics. Our client was able to establish the facts with regard to their business. They had a firm footing on which to base their marketing and business decisions. No more guesswork allowed.

Sure I hear you say. The stats are constantly changing though. Yes. That's why we create a custom dashboard to monitor Google Analytics weekly and spot trends as they are happening.

Set Up Google Analytics For Your Business Today

Get started today with Google Analytics monitoring for your business and leave the competition behind. We can guarantee that you'll see a huge improvement straight away.

Hahamarketing Analytics Tips for small businesses Infographic
Hahmarketing Benefits Image

Key Benefits of Using Google Analytics for your website.

 

  • It's free to use from Google. Only pay for installation and monitoring.
  • Monitor your top marketing campaigns in terms of conversions and traffic.
  • Reduce the number of people visiting your site, then leaving straight away.
  • Identify your top performing content.
  • Doesn't inhibit site performance.
  • Integrates with Google Ads.

 

 

We follow these key steps for setting up Google Analytics for your site.

Among the key steps to monitor your site include...

  • Set up a measurement plan with agreed upon KPI's (Key Performance Indicators).
  • Set up Google Analytics Account.
  • Set up Google Tag Manager (GTM) Account.
  • Install GTM code on site.
  • Test GTM code on site.
  • Test Google Analytics.
  • Set up a custom dashboard with agreed upon KPI's.
  • Email a copy of the configured dashboard every week or month.
  • Set SMART (Specific, Measurable, Attainable, Relevant and Time-bound) goals going forward.

Find out exactly how to get started on the Google Analytics process by contacting us now...

 

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