How Can My Small Irish Business Survive COVID-19?

Surviving COVID As A Small Irish Business

These are testing times. Bringing heaps of trouble. Here we’ll look at helping your small, Irish business survive COVID. Most have been forced to close their business down or reduce their service capacity. It is still unknown as to when the coronavirus pandemic will subside. The future, at the moment, doesn’t look good for small businesses, that’s for sure.

But, is there a way these companies can save or generate revenue during COVID-19? In this post, we are going to discuss exactly that. We have found five important ways SMEs can use to keep winning despite the coronavirus outbreak.

5 Useful Tips For Small Businesses During COVID-19

There’s a lot that can be done to keep generating revenue for your busine

1. Get Online To Help Your Small, Irish Business Survive COVID.

If you have always been thinking about moving your business online, this is the perfect time to do it. There are a number of compelling reasons why you should not let this moment pass.

First, people’s attention is moving towards the Internet. It’s where they spend a huge percentage of their time. This shift will slowly tilt against the brick and mortar businesses over time. Even after the pandemic is over. The Internet is the future and you should be ready for it. 

Second, the overhead costs of running an online business is far less than that of running a physical store. You have fewer resources to manage and more of your time can be spent on growing your business. 

Third, COVID-19. People are afraid to get out of their houses. They still have access to the Internet. They can use it to get the products and services they want. If your business is not online, your Internet-savvy competitor will win.

There’s nothing much you have to do to move your business online. All you need is a business website with all the important features like product pages, virtual carts, payment integrations, SSL certificates, etc. A website design and development expert can help you with this.

2. Don’t Stop Advertising Online

Have you been advertising online but gave up because of COVID-19? Well, you should rethink your strategy. You have a great opportunity to attract an entirely new user base for your business. Ultimately helping your Irish business survive COVID.

Pressing hard on marketing during the pandemic, making the audience know that you care about them, can go a long way in creating a healthy customer-business relationship. Many companies, like Dominos, are doing it by providing a zero-contact delivery. 

Promoting this very ‘update’ in your services shows that you care. This is the perfect time to market your services and build an audience to reap its reward for years to come. The quarantine will be over one day, for sure. 

Therefore, spending money NOW to attract an audience will help you gain more revenue AFTER the quarantine is over. 

3. Content Creation for Communication

Once you have a website developed, you can add a blog section to it. The purpose of adding a blog on your website is simple. Your potential customers are looking for solutions to their problems on the Internet. 

When they search on Google, and your website ranks on the SERP (Search Engine Result Page). You automatically form a great impression on your potential customers. On top of that, if they click on your link and find your post really helpful, they will be much more likely to do business with you. 

By writing blog posts and optimizing it for search engines using the latest SEO techniques, you can really boost your brand’s online presence. Make sure you hire an expert blog post writer for your website because the content is going to reflect who you are.

Creating blog posts and doing SEO for your website will eventually help you lower your ad spend on paid advertising. Thus, it can really help you save a lot of money during COVID-19.

4. Get Active on Social Media

Did you know that there are almost 3.8 billion people on social media? Well, we are quite certain that your target audience is also on social media. This is the perfect time to attract the attention of your target audience on popular social media channels like Facebook, Twitter, Instagram, and more. 

How can you do that? You can do it by creating content. Designing social media posts, videos, and graphics that show how much you care about your followers will definitely help your brand to get closer to them during these tough times. 

You can also go live on these social media channels and express your opinions and announce what you are up to during the quarantine. Doing this will make you look authentic and people will want to do business with you and stay loyal. 

5. Make a Shift in Branding

There has to be a complete shift in your branding strategies for your business. The COVID-19 outbreak has made businesses temporarily change their branding to show that they support the people in their quest to contain the outbreak.

People are always keen on doing business with brands that show solidarity with their followers. Such brands are relatable to the public and thus they attract more business and revenue.

Hiring a branding expert and utilizing this time to create a relatable brand should be your top priority. It will not make you spend much. But will ensure great returns. Also, make sure you couple your branding shift with exceptional content as well.

Wrapping Up 

There you have it. We have mentioned some of the best ways you can save and also generate revenue to help your Irish business survive COVID. These are tough times and we highly recommend making sure that all your employees are safe and healthy.

We wish you all the very best for your future. Since you are here, don’t forget to subscribe to our weekly newsletter as we bring all the latest updates from the world of online marketing and web development. Thanks.

2 thoughts on “How Can My Small Irish Business Survive COVID-19?

  1. The guide is very useful especially when businesses are facing difficulties during the COVID-19 pandemic so it becomes imperative to get through this. When social distancing is necessary, we should move to digital business cards for branding.

  2. No doubt COVID hit hard every aspect of human life. But then internet became savior for businesses as digitalizing the product or service since it never sleeps even when one is not present all the time. So putting up meaningful, relevant content over social media and using different online platforms is very much useful. Appreciate the work.

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