Wondering why you aren’t picking up more local business through Google? You are not alone. We’ll go through some tips here on how to boost your Google My Business profile, improve your SEO ranking in Ireland and start dominating local search.
Below I’m going to list several things you can do to raise your local profile in Google. I’ll point out which tasks you can do yourself and which tasks you should hand off to your webmaster or local SEO (Search Engine Optimization) pro for help with.
Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps.https://support.google.com/business/answer/3038063
Google local search pros will generally spend their time correcting Name, Address and Phone info for your business (citations) across the web, building backlinks from other websites in your niche, creating hyperlocal content for your site, and building more citations from trusted websites.
People think of Google as just an Internet search engine. Whereas in reality, it’s several search engines rolled into one. It runs different search algorithms for Universal Search, Organic Search, Local Search etc…
This means when you search for ‘fitness gym‘, you’ll be served by the organic search algorithm giving you the standard Google Search Engine Result Page (SERP) with the blue page links we are all so familiar with.
Whereas the search term ‘fitness gym cork city‘ and similar phrases with local search intent will be handled by the Google local search algorithm. And should return local results with a map and what’s termed a local pack list including business information, click-to-call links etc…
78 Percent Of Local-Mobile Searches Result In Offline Purchaseshttps://searchengineland.com/study-78-percent-local-mobile-searches-result-offline-purchases-188660
Try searching for the search term ‘your business your city’ where ‘your business‘ is the name of your business and ‘your city‘ or area is your location. If you have a Google My Business profile, it should show up on the right-hand side of the results page on Desktop or laptop screens. Or front and centre on mobile screens.
1: Claim Your Google My Business Listing Already!
The single biggest step you can take towards improving your local visibility in Google is to claim your Google My Business listing. If you haven’t done this already. Then now is a great time to start. You may be able to complete this task without help.
And with over 50% of Google My Business listings going unclaimed. It’s a great way to get a leg up on your competition.
Since you’re going to the trouble of claiming your Google My Business listing. It goes without saying that you should really spend a few minutes to choose the right categories, write a killer business description, add pics and post regularly which we’ll come to later. In other words, optimize your listing.
2: Focus On Holistic Search Engine Optimization For Better SEO Ranking In Ireland.
Like Santa Claus. Google knows all and sees all. Google tracks behavioural signals and knows when people avoid clicking on your site in the search results page. Also Google knows when people click-through to your site then press the Back button after a few seconds to find another website (called pogo-sticking).
Since one of the biggest factors in Google ranking is User Experience. It pays to pursue a holistic approach when it comes to local and organic SEO. This means fulfilling visitor needs at all levels and matching content with user search intent.
In other words, you should provide a mixture of video, images, great copy, blogs, infographics, white papers, stats, industry research and last but not least – online tools. In order to boost your SEO ranking in Ireland.
By doing this you can increase visitor time on site (session time), improve user experience, increase conversions (customer leads to paying customers) and generally provide Google with a search result that it can be confident about ranking in the top 3 positions in the Search Engine Results Page or local pack. While at the same time hopefully weathering any Google algorithm updates without losing Google ranking position.
You might need to consult an SEO pro to complete the above tasks.
3: Does Your Local Page Have A Google Map Embedded?
Having a Google map embedded on your local page is a must for several reasons. First, you can let people know instantly where exactly you are located. Next, the Google map will provide directions to your store or business
This task is best left to your webmaster.
Pro Tip: by embedding the specific Google My Business Local map on your page. You’ll get an extra boost in your local search ranking.
4: Add Pics And Video To Your Google My Business Profile To Boost Your Page Ranking in Ireland.
It always a good idea to add pics and especially video to your Google My Business profile regularly. This shows Google that you’re serious about maintaining your profile and along with answering questions, responding to reviews and posting. Will help boost your ranking in the Google local search results.
For bonus points, you might want to alter the EXIF data on photos you add to your profile. What’s the EXIF data? Whenever you take a photo with a GPS-enabled device eg. mobile phone. The photos are usually marked with GPS longitude and latitude data that indicate the location of the shot.
Photos you take in your business will have this data automatically encoded. But when you take photos in other locations and want them recorded as business photos. You can alter the EXIF data with this free online tool.
Using the Google My Business app which I talk about below. You should be able to do many of these tasks yourself.
Pro Tip: Be very careful when adding stock photography to your Google My Business profile. Google discourages this and has been known to remove your profile entirely for small infractions like this.
5: Install The Google My Business App On Your Phone
If you’re serious about monitoring and improving your Google My Business profile search position in the rankings. Then installing the Google My Business app on your phone is essential.
The app will notify you when someone asks a question or leaves a review so you can respond immediately. It also allows you to post updates and pics. And gives you information on how people interact with your Google My Business profile.
This is a task you’ll probably be able to do yourself. All you’ll need is a mobile phone and a free Google account.
Pro Tip: Google can remove the Question and Answer section of your profile if you don’t respond to questions regularly.
In conclusion, I would encourage you to claim your Google My Business profile first before doing anything else. This is where all local search optimization begins with Google.
After that, you should regularly update your profile with pics and video if possible. While collecting and responding to reviews and questions in a timely manner. All the while monitoring your progress with the Google My Business app.
Once those tasks are regularly completed you should start to see improvements in your local Google SEO ranking Ireland within 90 days assuming you aren’t in a very competitive local niche.
In which case, significant improvement may take longer. Don’t fall into the trap of just spending a bit of time on your Google My Business profile and then forgetting about it.
But rather think of your profile as you would of your house plants. It’ll need to be tended to and watered often if you are to see lasting results.
For more specific information pls read the other posts in the Hahamarketing blog that covers other areas such as claiming and updating your Google local profile in more detail.