There’s few better options when it comes to marketing your local business online than creating and optimizing your Google My Business listing. Google currently has over 90% of the search engine market.
Almost 50% of Google searches are local. While 63% of people who search online on their mobile for a local business visit that business within 24 hours.https://blog.hubspot.com/marketing/local-seo-stats
When you consider that a Google My Business listing is totally FREE. It adds up to a no-brainer. If your business has been established for a number of years. You probably already have a Google My Business listing. You just need to claim it.
82 percent of smartphone shoppers conduct ‘near me’ searcheshttps://searchengineland.com/survey-82-percent-of-smartphone-shoppers-conduct-near-me-searches-304512
Google posts allow you to share content about your business in a variety of ways. Such as ….
- Highlighting a new product range with pictures and a description.
- Showcasing an upcoming event.
- Sharing an update on a recent company announcement.
Google Posts allow you to add photos, text, gifs and even call-to-action buttons including – Sign Up, Buy, Learn More, Get Offer and Reserve.
Remember though Google Posts disappear after seven days unless you set a shorter time frame.
Setting up Google My Business
There are a number of important elements to consider when claiming your business in Google My Business.
Such as entering the most detailed and accurate info. Including relevant keywords, updating business operating hours and keeping them accurate. Adding photos regularly and managing and responding to customer reviews.
The number one mistake that businesses make on Google My Business is listing incorrect name, address or phone number. This information should be the exact same as listed on your website.
The second most common error is having duplicate place listings. Followed by poor on-site optimization and then poor backlink profile.
For more information on setting up your Google My Business listing, check out our blog post.
Nowadays Google offers businesses a way to understand how clients/customers interact with their Google My Business listings. Including …
- Customer actions
- Direction requests
- Phone calls
- Where customers find you on Google
- What your business is known for
- How customers find your Google My Business listing
- Search queries
How customers find your listing
Customers can find your Google My Business listing either through a Direct Search where customers search for your business name or address.
A Discovery Search where customers searched for a category, service or product that you offer and your listing appeared.
Or a Branded Search which is defined as a customer searching for your brand.
While Total Searches are the total number of direct, discovery, and branded searches.
Search queries focus on the terms that your customers used to find your business on Local Search and Maps.
Where customers find you on Google
Listed in Google Insights in your Google My Business profile. Is how many customers found you via Google Search or Google Maps.
- View on Search: A customer/client found your business via Google Search. Displays as “Search views” on reports.
- Views on Maps: A customer/client found your business via Google Maps. Displays as “Maps views” on reports.
- Total views: The total views of both Google Search and Google Maps.
How Google determines local ranking
So you’ve claimed your business on Google My Business and you’ve filled out the info accurately. But how can you ensure that most customers possible find your business?
Local results are based primarily on relevance, distance, and prominence.
Relevance is determined by how well a Google search matches your listing.
Distance is based on the distance of your business to a local search.
Prominence is determined by how well known a business is.
Also, more reviews and positive ratings will (more than likely) improve a businesses Google My Business ranking.
So really it’s quite simple. If you want more local business – claim and optimize your Google My Business listing.
When used correctly, Google My Business can increase customer loyalty and increase sales.
Don’t make the mistake of simply claiming your business, entering a bare minimum of information and then abandoning your listing.
Should you require help in setting up or optimizing your Google My Business listing you can always contact us.