Saving Money On Your Website Costs.
Need to save on the cost of website design for your small business? Having been in a position of running a local business. I can empathize with the business owner. Every penny counts. I personally started a business that suffered liquidity problems. So I know what it’s like to reach into your pocket; only to come back empty-handed.
In our role as consumer champion. We are going to share with you these tips on how to save serious cash on your design and development charges.
Saving an extra few thousand on website fees is a no-brainer. This means you have that bit extra to put towards paying wages or marketing your business. Maybe even starting an expert SEO campaign with a measurable ROI?
1. Is Your Web Designer Building Your Website Using a Ready-Made Template Design?
Template websites are ready-made, turn-key websites that come pre-built. These websites typically just take a few hours or days to install and build. All the designer has to do is change around some colors, text and add images.
If your designer is charging you more than 2000€ for a template site. You might want to think about saving money by creating your own website using one of the many website builder websites out there such as Shopify or Wix.
Certainly, see whether you can market your business online before splashing out 4 to 5,000€ on a template site. Ask your designer can they code custom websites? And what design experience do they have?
Or alternatively, if you do want to design a website that’s easy to Search Engine Optimize (SEO). You might think about commissioning a bespoke, custom designed website with a great ROI instead.
2. A Big Save On The Website Cost For Your Small Business. Make Sure You Own Your Own Domain Name.
We’ve seen clients in the past get caught out by unscrupulous operators who claim ownership over a businesses’ domain name ie. website address.
This usually happens when the business owner tries to change the webmaster. Make sure you own your domain name and that its DNS info is registered with your details. Not your webmaster’s.
3. Don’t Overpay For Website Updates.
If your webmaster charges by the hour for updates or fixes to your website. Save money by getting him/her to update as many different issues as possible at one time. Instead of being billed 5 times. Ask for 5 updates altogether to save cash.
Alternatively, in order to save on website design costs for your small business; find a webmaster that’ll charge you by the half-hour for updates.
4. Build Your Website With SEO in Mind From Day One.
SEO is a process. Not a one-time job. The first area of SEO. The one that’s most important when you are building your website. Is called technical SEO.
Technical SEO involves writing website code that is search engine friendly. This can become a lot harder if your web designer is using website design templates, see above.
Also, your designer should be SEO-proficient and be able to code. Ask to see websites they’ve created that rank on the first page of Google.
5. Ask About Your Web Designer’s Skill Set.
Designing websites is more complicated today than ever. To be a proficient web designer. The designer should be not just be able to design. But also be able to write server (back end) and browser (front end) code. SEO. Administration. Copywriting. Marketing. At the very least. Knowing HTML isn’t enough.
If they aren’t proficient in these areas and more. It’s going to cost you extra time and effort to source someone who can take on these extra jobs.
6. Be Wary Of Proprietary Content Management Systems.
Proprietary Content Management Systems (CMSs) are a bad idea in our opinion.
Not only do they add extra expense for less security and features. But they also tie you in to your web designer. Should you wish to change web designer in the future. Then you have to start your website all over again.
The best CMS on the market is undoubtedly WordPress. It’s open-source, free and runs 38% of websites on the Internet.
Taking all these tips on board. Should save you at least 5000€ over a year on your website design costs. Money that can be better spent elsewhere. Remember to sign up to the Hahamarketing.com newsletter for more money-saving tips for your business.
If you have any questions. Or need any advice on ways to save money on your website charges. Then by all means, feel free to contact us.
Maybe you have some tips on how to save money on website charges of your own? Leave a comment below.